Moon Creative Lab was founded with the mission of helping Mitsui & Co.’s 46,000+ strong global workforce discover their entrepreneurial spirit and help them build new businesses that will have an exponential impact on the world. This past year, we’ve taken this mission a step further.

While we are still dedicated to helping Mitsui & Co. create innovative new businesses, we have now opened up Moon by expanding our support to startups and corporations outside of Mitsui. This allows us to help other entrepreneurs, startups, and corporations in the same incredible ways we’ve helped Mitsui & Co. To date, we’ve held eight pitch events, transformed over 200 idea owners and entrepreneurs, and launched 10 successful ventures into the market. 


This shift is just one of the ways in which we have believed in our own creativity to set our own course. Setting our own course is a Moon core value, and it reminds us that there isn’t just one road to success or a “right way” to do things. To set your own course means to be creative and agile throughout your journey, to adapt to whatever comes your way, wherever you’re going. Set your own realistic goals, not what someone else has made you think you need. Don’t wait for permission. Sure, it can be scary. But you are in charge of your own destiny, so let your own innate creative confidence chart your own path forward.

Our Annual Report is a reflection of the past year, highlighting the many different ways that we have set our own course.

We hope our stories inspire you to set your own path, wherever you want to go – and perhaps that path will lead you to Moon.

Kaichi Yokoyama
Chief Executive Officer